Productivity very much depends on what type of business one runs. If the business provides products, productivity will be measured with the sales that the organisation is able to reach. On the other hand if the company provides services than productivity will be based on the number of clients that the company is able to serve.
Efficiency is all about quality and about achieving maximum productivity with minimum surplus. Companies who focus on efficiency look beyond achieving the numbers, but also how and why those numbers were achieved or not.
No matter what industry you work in, any organisation will generate more customer satisfaction when focus is equally on efficiency and productivity. Businesses have to gauge and understand the importance of their customer for the business, and be motivated to evaluate and find ways to improve efficiency and productivity to succeed.
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