While one can identify five (5) main criteria that make a Customer Value Preposition, there are three (3) components that one must keep in mind to gauge a Customer’s Experience, and these are:
In building a Customer Centric journey, we have identified that a company must map the Customer Journey, understand the Customer Value, and now we are saying gauge the Customer Experience. However, an important rule that any company that wants to be Customer Centric must follow, is the RULE OF CONSISTENCY.
Building a Customer Centric strategy requires a continuous desire to improve things, consistent efforts to understand and evaluate the customer’s role, and ultimately the determination to deliver a consistent customer experience. These are the five (5) traits that are required to deliver a consistent customer experience:
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